On the 11th of March 2026, at Hard Rock Café Singapore, HR professionals from across the F&B and retail industries gathered for another edition of StaffAny’s HR Happy Hour.
This gathering was a special Industry Sharing session featuring Low Jia En, Human Resources Manager at Wine Connection, who shared practical lessons from his experience managing HR across retail, restaurant operations, and corporate teams.
Wine Connection operates more than thirty outlets in Singapore, spanning restaurants, retail wine shops, and corporate offices. During the fireside discussion, Jia En shared candid insights about how HR leaders can navigate workforce challenges while supporting business growth.
Here are five key takeaways from the session.
HR as the Connector of the Business
One of the most important themes of the discussion was the role HR plays in connecting people with business strategy.
In organisations with lean HR teams, professionals often need to work closely with multiple departments. HR partners with operations to understand manpower and training needs. They collaborate with finance during budgeting cycles and workforce planning. At the same time, HR increasingly works with marketing teams on employer branding initiatives in order to attract today’s tech-savvy talent.
The HR function of today has gone beyond being an administrative function. HR leaders help ensure that the organisation’s people strategy aligns with operational and commercial goals.
Training as the Foundation of Performance
In the F&B sector, many employees join with little prior industry experience. Because of this, training becomes the most important lever for improving both customer experience and business performance.
At Wine Connection, product knowledge is particularly important because staff must be able to guide customers through wine selections. Training therefore focuses not only on operational skills but also on storytelling, product knowledge, and customer interaction. In fact, it was noted that training has the strongest impact on sales performance.
The company runs regular training sessions and invites industry experts to share knowledge with frontline staff. Continuous training ensures employees feel confident when interacting with customers and helps maintain service standards across outlets.
Ultimately, training can also be measured through its impact on key outcomes such as sales performance, employee retention, and customer satisfaction.
Retention Starts with Early Employee Experience
Another challenge discussed during the session was employee retention. While experienced staff often remain with the company longer, retaining employees during their early stages of employment can be difficult in the F&B industry.
Many organisations face a similar pattern: new hires leave quickly if the role does not match expectations. Addressing this requires stronger onboarding, better training support, and clearer communication about career pathways.
Meanwhile, attracting young local talent today is challenging. Most don’t envision staying as ground-level staff on a full-time basis. HR leaders now need to get creative with part-time offers or attracting and retaining local talent via management trainee programmes.
Improving the early employee experience helps organisations build a stronger and more stable workforce over time.
Communicating Policies for Operational Teams
A final lesson came from an early experience where traditional policy documents proved ineffective for frontline staff.
In operational environments such as restaurants and retail stores, employees often do not have time to read long written policies. Instead, information must be communicated in ways that are simple and accessible.
Short messages, quick reminders, and practical guidelines tend to work better for operational teams. Clear communication ensures that policies are understood and applied effectively on the ground.
A Community for Learning and Sharing
As the fireside chat concluded, attendees continued their conversations over networking and drinks. The discussion highlighted how many HR professionals face similar challenges across different organisations.
HR Happy Hour continues to provide a space where leaders can exchange ideas, share experiences, and learn from one another in a supportive environment.
For those in the F&B and retail sectors, sessions like this offer practical insights into how HR can drive both people development and business success.
We look forward to seeing everyone again at the next HR Happy Hour.



